Time to change
IWC Schaffhausen and Mercedes-AMG have come together to produce a watch which could have an impact on how personal timepieces are made in the future.
To celebrate the milestone of their partnership reaching 10 years, the two businesses have joined forces to produce the innovative Ingenieur Automatic ‘AMG GT‘ edition – the first boron carbide watch.
The use of the advanced material – one of the hardest and most scratch-resistant materials known to man – proves that time certainly doesn’t stand still as far as this forward-thinking Swiss manufacturer is concerned and provides an insight into how the longevity and durability of watches could be revolutionised if boron carbide was widely used in their creation.
Limited to a production run of just 25, the striking new ‘AMG GT’ edition pays homage to its high-performance namesake, incorporating elements of the new sports car in its eye-catching design.
For Mercedes-Benz enthusiasts and horologists alike, this watch really does tick all the boxes in style terms. Beautifully crafted with exquisite details, its black finish is accentuated with yellow design features in a nod to the exclusive AMG colour shade ‘solarbeam’. The watch’s rubber strap also has yellow lock stitch seams and a black inlay of innovative DINAMICA microfibre, as found on the steering wheel, seat upholstery and roof lining of the athletic new Mercedes-AMG GT.
The new ‘AMG GT‘ edition of the Ingenieur Automatic was unveiled at this year’s Goodwood Members’ Meeting and the two legendary brands also highlighted their harmonious partnership by staging an unforgettable race on the iconic circuit.
IWC Schaffhausen and Mercedes-AMG pitted three outstanding high-performance vehicles against each other in the unique race: the first AMG race car (the 1971 ‘Legend of Spa’), the new Mercedes-AMG GT sports car and a Mercedes F1 W04.
Aptly racing against the clock, the phenomenal trio of AMG sports stars were piloted by equally famous faces. Former German racing driver Jochen Mass drove the awesome AMG 300 SEL 6.8, which caused a sensation when it came second in the Spa 24-hour race in 1971, while his Austrian colleague Karl Wendlinger was behind the wheel of the Mercedes-AMG GT. Completing the star-studded line-up was current WEC World Champion and former F1 driver Anthony Davidson, who steered the Formula 1™ racer around the track. The amazing spectacle was completed with all three AMG racers crossing the finishing line at the same time.
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